Specific water softener grants do not exist in the UK, and any company advertising them is misleading buyers. The practical routes to reducing cost are getting independent installer quotes (not manufacturer-direct), considering reconditioned units, and using finance to spread the outlay.
The absence of grants does not change the underlying financial case for a water softener in a hard water area — appliance protection, energy savings, and reduced cleaning product costs still deliver a meaningful return over a 15 to 20 year lifespan. The investment case stands on its own without needing grant support.