Open the brine tank and check the salt level. It should sit at least a third full — below this and the softener cannot regenerate properly. Top it up if needed. While the lid is off, look for a salt bridge: a hardened crust across the top of the salt that creates an air gap underneath, leaving the brine tank effectively empty despite looking full. Break it up with a broom handle if present.
Check for mushing at the bottom of the tank — a sludge of fine salt particles that can block the brine draw tube. If there is significant sludge, flush the tank according to the manufacturer's instructions.