/* ============================================================
WSQUK Paid Landing Pages — Stylesheet
Drop at: /Pages/WSQUK/2025/style.css
Used by: Template-paid.master + all paid LPs
Font: DM Sans (loaded via in master )
============================================================ */
/* === Design tokens ============================================= */
:root {
--blue: #1E40AF;
--blue-text: #1E40AF;
--blue-light: #DBEAFE;
--blue-50: #EFF6FF;
--lime: #A3E635;
--lime-dark: #65A30D;
--ink: #0F172A;
--slate: #475569;
--muted: #94A3B8;
--hairline: #E2E8F0;
--bg: #ffffff;
--soft-bg: #F8FAFC;
--success: #16A34A;
--success-bg: #DCFCE7;
--warning: #F59E0B;
--warning-bg: #FEF3C7;
--container-max: 1180px;
--radius: 10px;
--radius-sm: 6px;
--shadow-card: 0 1px 2px rgba(15, 23, 42, 0.04), 0 4px 12px rgba(15, 23, 42, 0.04);
--shadow-hover: 0 8px 20px rgba(30, 64, 175, 0.10);
}
/* === Reset ===================================================== */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
margin: 0;
padding: 0;
font-family: 'DM Sans', system-ui, -apple-system, Segoe UI, Roboto, sans-serif;
font-size: 16px;
line-height: 1.5;
color: var(--ink);
background: var(--bg);
-webkit-font-smoothing: antialiased;
-moz-osx-font-smoothing: grayscale;
}
h1, h2, h3, h4, h5, h6 { margin: 0 0 0.5em; line-height: 1.2; font-weight: 700; color: var(--ink); }
p { margin: 0 0 1em; }
a { color: var(--blue); text-decoration: none; }
a:hover { text-decoration: underline; }
img, svg { max-width: 100%; height: auto; display: block; }
ul, ol { padding-left: 1.25em; margin: 0 0 1em; }
button { font: inherit; cursor: pointer; }
/* === Layout utilities ========================================== */
.container {
width: 100%;
max-width: var(--container-max);
margin: 0 auto;
padding: 0 24px;
}
@media (max-width: 600px) {
.container { padding: 0 16px; }
}
.flex { display: flex; }
.flex-column { flex-direction: column; }
.flex-between { justify-content: space-between; align-items: center; }
.grid { display: grid; gap: 20px; }
.grid-2 { grid-template-columns: repeat(2, 1fr); }
.grid-3 { grid-template-columns: repeat(3, 1fr); }
@media (max-width: 900px) {
.grid-3 { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 600px) {
.grid-2, .grid-3 { grid-template-columns: 1fr; }
}
/* === Type scale ================================================ */
.fs-sm { font-size: 14px; line-height: 1.5; }
.fs-md { font-size: 18px; line-height: 1.35; font-weight: 700; }
.fs-lg { font-size: clamp(22px, 2.4vw, 30px); line-height: 1.25; font-weight: 700; }
.fs-xl { font-size: clamp(16px, 1.6vw, 18px); line-height: 1.55; font-weight: 400; color: var(--slate); }
.fs-dp { font-size: clamp(17px, 1.8vw, 20px); line-height: 1.4; font-weight: 500; }
.lg-heading { font-size: clamp(28px, 3.4vw, 42px); line-height: 1.15; font-weight: 700; }
/* === Buttons =================================================== */
.btn {
display: inline-flex;
align-items: center;
gap: 8px;
padding: 12px 24px;
border-radius: 999px;
font-weight: 700;
font-size: 16px;
line-height: 1.2;
text-decoration: none;
transition: transform 0.12s ease, box-shadow 0.12s ease, background 0.12s ease;
border: 0;
cursor: pointer;
white-space: nowrap;
}
.btn:hover { text-decoration: none; transform: translateY(-1px); }
.btn-primary {
background: var(--lime);
color: var(--ink);
box-shadow: 0 2px 0 var(--lime-dark), 0 6px 16px rgba(101, 163, 13, 0.25);
}
.btn-primary:hover {
background: #B8F141;
box-shadow: 0 2px 0 var(--lime-dark), 0 10px 22px rgba(101, 163, 13, 0.35);
}
.btn svg { width: 22px; height: 22px; flex-shrink: 0; }
/* === Strip CTA ================================================= */
.strip {
background: var(--blue-light);
border-radius: var(--radius);
padding: 20px 28px;
margin-top: 32px;
gap: 24px;
flex-wrap: wrap;
}
.strip p { margin: 0; color: var(--ink); }
@media (max-width: 700px) {
.strip { padding: 18px 20px; flex-direction: column; align-items: stretch; text-align: center; }
.strip .btn { width: 100%; justify-content: center; }
}
/* === HomeV2-style BANNER hero (used by paid LPs) =============== */
.banner {
background-size: cover;
background-position: center center;
background-repeat: no-repeat;
background-color: #ffffff;
display: flex;
flex-direction: column;
justify-content: center;
min-height: 520px;
position: relative;
overflow: hidden;
}
/* Per-LP banner background image variants - new images at /Pages/WSQUK/2025/paid/ */
.banner--howmuch { background-image: url(/Pages/WSQUK/2025/paid/img1.jpg); }
.banner--prices { background-image: url(/Pages/WSQUK/2025/paid/img2.jpg); }
.banner--companies { background-image: url(/Pages/WSQUK/2025/paid/img4.jpg); }
.banner--compare { background-image: url(/Pages/WSQUK/2025/paid/img3.jpg); }
.banner--buy { background-image: url(/Pages/WSQUK/2025/paid/img5.jpg); }
.banner--install { background-image: url(/Pages/WSQUK/2025/paid/img6.jpg); }
.banner--hardwater { background-image: url(/Pages/WSQUK/2025/paid/img7.jpg); }
/* Subtle overlay - softens busy backgrounds so text pops */
.banner::before {
content: "";
position: absolute;
inset: 0;
background: linear-gradient(135deg,
rgba(255,255,255,0.30) 0%,
rgba(255,255,255,0.72) 45%,
rgba(255,255,255,0.55) 100%);
z-index: 1;
pointer-events: none;
}
/* Content centered, sits above overlay */
.banner .container {
position: relative;
z-index: 2;
max-width: 1200px !important;
margin: 0 auto !important;
padding: 40px 24px;
display: flex;
flex-direction: column;
gap: 18px;
align-items: center;
text-align: center;
}
/* Review strip sits below banner content, spanning full width and above overlay */
.banner .review {
position: relative;
z-index: 2;
width: 100%;
max-width: 100%;
}
/* Banner H1 (uses .lg-heading) */
.banner .lg-heading {
max-width: 1200px;
font-size: clamp(26px, 3.2vw, 44px);
font-weight: 700;
line-height: 1.15;
margin: 0;
color: var(--ink);
text-shadow: 0 1px 2px rgba(255,255,255,0.4);
}
/* 3-bullet trust points strip - centered under the H1 */
.points {
display: flex;
flex-wrap: wrap;
justify-content: center;
gap: 18px 28px;
list-style: none;
padding: 0;
margin: 0;
}
.point {
display: flex;
align-items: center;
gap: 8px;
}
.point svg { flex-shrink: 0; }
.point p {
margin: 0;
font-size: 14px;
line-height: 1.2;
color: var(--ink);
font-weight: 600;
}
/* Banner CTA - bigger than default .btn */
.banner .btn {
line-height: 1.2;
padding: 18px 32px;
font-size: 18px;
margin: 6px auto 0;
}
/* Review strip below banner */
.review {
background: var(--blue);
color: white;
padding: 14px 24px;
text-align: center;
font-weight: 500;
width: 100%;
position: relative;
max-width: 100%;
}
.review .fs-lg {
font-size: clamp(13px, 1.3vw, 16px);
line-height: 1.4;
margin: 0;
color: white;
font-weight: 500;
}
.review h3.fs-lg + h4.fs-lg { margin-top: 4px; }
/* Tablet 1100px */
@media (max-width: 1100px) {
.banner { min-height: 460px; }
.banner .container { padding: 32px 24px; }
.review .fs-lg { font-size: clamp(12px, 1.5vw, 15px); }
}
/* Mobile <768px - tighter padding, image stays visible but lighter overlay */
@media (max-width: 767px) {
.banner {
min-height: auto;
background-color: #f5f7fa;
}
.banner::before {
/* Stronger overlay on mobile - kitchen image less prominent */
background: linear-gradient(180deg,
rgba(255,255,255,0.55) 0%,
rgba(255,255,255,0.85) 100%);
}
.banner .container {
padding: 28px 20px !important;
gap: 14px;
}
.banner .lg-heading {
font-size: clamp(24px, 6vw, 32px);
}
.points {
flex-direction: column;
gap: 8px;
}
.banner .btn {
width: 100%;
max-width: 320px;
justify-content: center;
}
.review {
padding: 14px 20px;
}
.review .fs-lg { font-size: clamp(12px, 3.5vw, 15px); }
}
/* === Topic-specific FAQs (replaces generic FAQ control on paid LPs) === */
.lp-faqs { padding: 56px 0; background: var(--bg); }
.lp-faqs .lp-section-title { margin-bottom: 8px; }
.lp-faqs .lp-section-subtitle { margin-bottom: 36px; }
.lp-faqs__list {
max-width: 880px;
margin: 0 auto;
}
.lp-faq {
border: 1px solid var(--hairline);
border-left: 3px solid var(--blue);
border-radius: var(--radius-sm);
margin-bottom: 12px;
background: var(--bg);
box-shadow: var(--shadow-card);
overflow: hidden;
transition: border-color 0.18s ease, box-shadow 0.18s ease, transform 0.18s ease;
}
.lp-faq:hover {
border-left-color: var(--lime);
transform: translateY(-1px);
box-shadow: 0 6px 16px rgba(15, 23, 42, 0.06);
}
.lp-faq[open] {
border-left-color: var(--lime);
box-shadow: 0 6px 18px rgba(30, 64, 175, 0.10);
}
/* Bulletproof native-marker hiding across Chrome, Safari, Firefox, Edge */
.lp-faq summary {
list-style: none !important;
cursor: pointer;
padding: 18px 24px;
font-weight: 700;
color: var(--ink);
display: flex;
justify-content: space-between;
align-items: center;
gap: 16px;
font-size: 16px;
line-height: 1.4;
transition: background 0.15s ease, color 0.15s ease;
user-select: none;
outline: none;
position: relative;
}
.lp-faq summary::-webkit-details-marker { display: none !important; }
.lp-faq summary::marker { content: "" !important; display: none !important; }
.lp-faq summary:hover { background: var(--soft-bg); color: var(--blue); }
.lp-faq summary:focus-visible {
background: var(--soft-bg);
outline: 2px solid var(--blue);
outline-offset: -2px;
}
/* Custom toggle icon (SVG-like circular chevron) */
.lp-faq summary::after {
content: "";
flex-shrink: 0;
width: 28px;
height: 28px;
border-radius: 50%;
background: var(--blue-light);
background-image: url("data:image/svg+xml;utf8,");
background-repeat: no-repeat;
background-position: center;
background-size: 14px 14px;
transition: transform 0.25s ease, background-color 0.2s ease;
}
.lp-faq[open] summary::after {
transform: rotate(180deg);
background-color: var(--lime);
background-image: url("data:image/svg+xml;utf8,");
}
.lp-faq__body {
padding: 4px 24px 22px;
color: var(--slate);
line-height: 1.65;
font-size: 15px;
border-top: 1px solid var(--hairline);
margin-top: -1px;
padding-top: 18px;
background: linear-gradient(180deg, rgba(248, 250, 252, 0.5) 0%, transparent 30%);
}
.lp-faq__body p { margin: 0 0 12px; }
.lp-faq__body p:last-child { margin-bottom: 0; }
.lp-faq__body strong, .lp-faq__body b { color: var(--ink); font-weight: 700; }
@media (max-width: 600px) {
.lp-faqs { padding: 40px 0; }
.lp-faq summary { padding: 16px 18px; font-size: 15px; gap: 12px; }
.lp-faq summary::after { width: 24px; height: 24px; background-size: 12px 12px; }
.lp-faq__body { padding: 16px 18px 18px; font-size: 14px; }
}
/* === COSTS section (.costs.uk-softener-costs) =================== */
.costs { padding: 56px 0; background: var(--bg); }
.costs__header { text-align: center; max-width: 760px; margin: 0 auto 32px; }
.costs__header h2 { margin-bottom: 8px; }
.costs__header h3.fs-xl { margin: 0; }
.costs__grid { margin: 0 auto; max-width: 1100px; }
.costs__tiers {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
gap: 16px;
}
@media (max-width: 1000px) {
.costs__tiers { grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); }
}
@media (max-width: 560px) {
.costs__tiers { grid-template-columns: 1fr; }
}
.tier {
background: var(--bg);
border: 1px solid var(--hairline);
border-radius: var(--radius);
padding: 22px;
transition: transform 0.15s ease, box-shadow 0.15s ease;
box-shadow: var(--shadow-card);
display: flex;
flex-direction: column;
}
.tier:hover { transform: translateY(-2px); box-shadow: var(--shadow-hover); }
.tier__head { margin-bottom: 12px; }
.tier__title {
font-size: 16px;
font-weight: 700;
color: var(--ink);
margin: 0 0 8px;
line-height: 1.3;
}
.tier__price {
font-size: 18px;
color: var(--slate);
line-height: 1.3;
}
.tier__price strong {
color: var(--blue);
font-size: 22px;
font-weight: 700;
}
.tier__desc {
font-size: 14px;
color: var(--slate);
line-height: 1.5;
margin: 0;
flex-grow: 1;
}
.tier__bullets {
list-style: none;
padding: 0;
margin: 12px 0 0;
}
.tier__bullets li {
font-size: 13px;
color: var(--slate);
padding-left: 18px;
position: relative;
margin-bottom: 4px;
}
.tier__bullets li::before {
content: "•";
position: absolute;
left: 4px;
color: var(--blue);
font-weight: 700;
}
.tier--highlight {
border-color: var(--blue);
border-width: 2px;
background: linear-gradient(180deg, var(--blue-50) 0%, var(--bg) 50%);
position: relative;
}
.tier--highlight::before {
content: "POPULAR";
position: absolute;
top: -10px;
right: 16px;
background: var(--blue);
color: white;
font-size: 10px;
font-weight: 700;
letter-spacing: 1px;
padding: 4px 10px;
border-radius: 999px;
}
.tier--install {
background: var(--soft-bg);
border-style: dashed;
}
.costs__reassure { margin-top: 28px; text-align: center; }
.costs__pills {
list-style: none;
display: inline-flex;
flex-wrap: wrap;
justify-content: center;
gap: 8px;
padding: 0;
margin: 0;
}
.costs__pills li {
background: var(--soft-bg);
border: 1px solid var(--hairline);
padding: 8px 16px;
border-radius: 999px;
font-size: 13px;
color: var(--ink);
font-weight: 600;
}
/* === UK BRANDS section ========================================= */
.uk-brands { padding: 56px 0; background: var(--soft-bg); }
.brands__header { text-align: center; max-width: 780px; margin: 0 auto 32px; }
.brands__header h2 { margin-bottom: 8px; }
.brands__grid {
display: grid;
grid-template-columns: repeat(3, 1fr);
gap: 20px;
max-width: 1100px;
margin: 0 auto;
}
@media (max-width: 900px) { .brands__grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .brands__grid { grid-template-columns: 1fr; } }
.brand {
background: var(--bg);
border: 1px solid var(--hairline);
border-radius: var(--radius);
padding: 22px;
box-shadow: var(--shadow-card);
transition: transform 0.15s ease, box-shadow 0.15s ease;
}
.brand:hover { transform: translateY(-2px); box-shadow: var(--shadow-hover); }
.brand__head { display: flex; align-items: center; gap: 12px; margin-bottom: 12px; }
.brand__logo {
width: 44px;
height: 44px;
background: var(--blue-light);
color: var(--blue);
border-radius: 50%;
display: inline-flex;
align-items: center;
justify-content: center;
font-weight: 700;
font-size: 18px;
flex-shrink: 0;
}
.brand__name {
margin: 0;
font-size: 20px;
color: var(--ink);
}
.brand__desc {
font-size: 14px;
color: var(--slate);
line-height: 1.5;
margin: 0 0 12px;
}
.brand__highlights {
list-style: none;
padding: 0;
margin: 0;
}
.brand__highlights li {
font-size: 13px;
color: var(--slate);
padding-left: 22px;
position: relative;
margin-bottom: 6px;
line-height: 1.5;
}
.brand__highlights li::before {
content: "\2713";
position: absolute;
left: 0;
top: 0;
color: var(--success);
font-weight: 700;
}
.brand.compare {
background: var(--blue-light);
border-color: var(--blue-light);
}
.brand.compare .brand__highlights li::before { color: var(--blue); }
/* ===========================================================
PAID-LP MASTER STYLES
=========================================================== */
/* --- Header (reduced nav) --- */
.paid-header {
background: var(--bg);
border-bottom: 1px solid var(--hairline);
padding: 14px 0;
position: sticky;
top: 0;
z-index: 100;
box-shadow: 0 1px 0 rgba(15, 23, 42, 0.02);
}
.paid-header .container {
display: flex;
align-items: center;
justify-content: space-between;
gap: 16px;
}
.paid-logo {
display: inline-flex;
align-items: center;
text-decoration: none;
}
.paid-logo svg {
height: 40px;
width: auto;
}
@media (max-width: 480px) {
.paid-logo svg { height: 34px; }
}
.paid-phone {
display: inline-flex;
align-items: center;
gap: 10px;
text-decoration: none;
color: var(--blue);
font-weight: 700;
}
.paid-phone:hover { text-decoration: none; }
.paid-phone svg {
width: 22px;
height: 22px;
flex-shrink: 0;
}
.paid-phone .phone-text {
display: flex;
flex-direction: column;
line-height: 1.1;
}
.paid-phone .phone-label {
font-size: 11px;
color: var(--slate);
font-weight: 400;
}
.paid-phone .phone-number {
font-size: 18px;
color: var(--blue);
font-weight: 700;
}
@media (max-width: 560px) {
.paid-phone .phone-label { display: none; }
.paid-phone .phone-number { font-size: 16px; }
}
/* --- Generic LP section --- */
.lp-section { padding: 56px 0; }
.lp-section--alt { background: var(--soft-bg); }
.lp-section-title {
font-size: clamp(22px, 3vw, 32px);
color: var(--ink);
text-align: center;
margin: 0 0 12px;
font-weight: 700;
line-height: 1.2;
}
.lp-section-subtitle {
font-size: clamp(15px, 1.8vw, 18px);
color: var(--slate);
text-align: center;
max-width: 720px;
margin: 0 auto 32px;
line-height: 1.55;
}
/* --- LP cards grid --- */
.lp-cards {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
gap: 20px;
max-width: 1100px;
margin: 0 auto;
}
.lp-card {
background: var(--bg);
border: 1px solid var(--hairline);
border-radius: var(--radius);
padding: 24px;
transition: transform 0.15s ease, box-shadow 0.15s ease;
box-shadow: var(--shadow-card);
}
.lp-card:hover {
transform: translateY(-2px);
box-shadow: var(--shadow-hover);
}
.lp-card__num {
display: inline-flex;
align-items: center;
justify-content: center;
width: 36px;
height: 36px;
background: var(--blue-light);
color: var(--blue);
font-weight: 700;
border-radius: 50%;
margin-bottom: 12px;
font-size: 16px;
}
.lp-card__title {
font-size: 18px;
color: var(--blue);
margin: 0 0 8px;
font-weight: 700;
line-height: 1.3;
}
.lp-card__body {
font-size: 14px;
color: var(--slate);
line-height: 1.55;
margin: 0;
}
/* --- LP cards as stepped vertical list (better for 5+ educational items) --- */
.lp-cards--steps {
display: flex;
flex-direction: column;
gap: 12px;
max-width: 820px;
margin: 0 auto;
}
.lp-cards--steps .lp-card {
display: grid;
grid-template-columns: 56px 1fr;
grid-template-rows: auto auto;
column-gap: 20px;
row-gap: 4px;
padding: 22px 26px;
align-items: start;
text-align: left;
}
.lp-cards--steps .lp-card__num {
grid-column: 1;
grid-row: 1 / span 2;
width: 48px;
height: 48px;
font-size: 18px;
margin-bottom: 0;
align-self: center;
background: var(--blue);
color: white;
}
.lp-cards--steps .lp-card__title {
grid-column: 2;
grid-row: 1;
margin: 0;
font-size: 18px;
color: var(--ink);
}
.lp-cards--steps .lp-card__body {
grid-column: 2;
grid-row: 2;
margin: 0;
font-size: 15px;
color: var(--slate);
line-height: 1.55;
}
@media (max-width: 480px) {
.lp-cards--steps .lp-card {
padding: 18px 20px;
column-gap: 14px;
}
.lp-cards--steps .lp-card__num {
width: 40px;
height: 40px;
font-size: 16px;
}
}
/* --- LP checklist --- */
.lp-checklist {
list-style: none;
padding: 0;
margin: 0;
display: grid;
grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
gap: 12px;
max-width: 960px;
margin: 0 auto;
}
.lp-checklist li {
background: var(--bg);
border-left: 3px solid var(--lime);
border-top: 1px solid var(--hairline);
border-right: 1px solid var(--hairline);
border-bottom: 1px solid var(--hairline);
padding: 14px 18px;
font-size: 14px;
color: var(--ink);
border-radius: 0 var(--radius-sm) var(--radius-sm) 0;
line-height: 1.5;
box-shadow: var(--shadow-card);
}
.lp-checklist li::before {
content: "\2713";
color: var(--success);
font-weight: 700;
margin-right: 10px;
}
/* --- Final CTA --- */
.lp-final-cta {
background: linear-gradient(135deg, var(--blue-light) 0%, var(--bg) 100%);
padding: 64px 0;
text-align: center;
}
.lp-final-cta .btn-primary { padding: 16px 32px; font-size: 17px; }
/* --- Sticky mobile CTA --- */
.lp-sticky-cta { display: none; }
@media (max-width: 768px) {
.lp-sticky-cta {
display: block;
position: fixed;
bottom: 0;
left: 0;
right: 0;
background: var(--bg);
border-top: 1px solid var(--hairline);
padding: 10px 12px;
z-index: 99;
box-shadow: 0 -4px 12px rgba(0, 0, 0, 0.08);
}
.lp-sticky-cta .btn { width: 100%; justify-content: center; }
body { padding-bottom: 76px; }
}
/* --- Footer --- */
.paid-footer {
background: var(--ink);
color: #CBD5E1;
padding: 36px 0 24px;
text-align: center;
margin-top: 56px;
}
.paid-footer p { margin: 8px 0; font-size: 13px; line-height: 1.5; }
.paid-footer-trust {
color: white;
font-weight: 700;
font-size: 14px;
}
.paid-footer a {
color: var(--blue-light);
text-decoration: none;
}
.paid-footer a:hover { text-decoration: underline; }
.paid-footer-legal {
font-size: 11px;
margin-top: 16px;
opacity: 0.7;
}
.banner .point p {margin-bottom:0}